Website Design Auckland

Website Design Auckland - The Role of Creativity in Ecommerce Success

There are a lot of important elements necessary for the success of an ecommerce website.


It has to be optimised for the search engines.


It has to be attractive, informative and easy to use. Website Design Auckland offers creative solutions for each one of these elements.


Creativity is crucial when it comes to gaining a market share and staying competitive.


Website Design Auckland: Website Harmony and Balance

You would want people to feel comfortable and literally at home when they visit your website. The colours should be pleasant. Combining them in attractive and meaningful scheme is a real art. The right colours can have an extremely positive psychological effect and stimulate visitors to buy your products. You can have textured background for a more comfortable and realistic feel.

Pictures undoubtedly attract the attention and bring more information. With the help of Website Design Auckland, you will achieve the perfect balance between pictures and written content. Irrespective of the size of your catalogues and the amount of information that you provide for each product, your web pages will be easy to load.

All elements of each web page and the elements of each product presentation should be well balanced. At present minimalism is the norm in web design and the Website Design Auckland experts know this perfectly. Less means more especially when it comes to the different elements on the page.

There are different kinds of creative elements which can be used to attract the visitors to your products and to your special deals and offers. The use of the traditional stars for presenting discounts and special deals has become totally exhausted - such a sign is unlikely to attract much attention. Creativity has taken over and designers come up with all sorts of "teasing" solutions. Instead of adding a star to a discounted product, you can add a small classic price tag in an attractive colour.

Website Design Auckland: Functionality for Greater Conversion

Visitors to your ecommerce website should be able to find what they are looking for easily and quickly. Well-organised, detailed and easy to use menus are essential for this. The more functional these are the easier the website navigation is. As a result, you can achieve a higher conversion rate.

There are all sorts of techniques which can be used for achieving greater functionality. Displaying related and complementary products, for instance, is not only convenient for the customer, but also efficient for marketing. Slide shows and videos are ideal for presenting and marketing products.

Website Design Auckland will help you implement all of your ideas successfully.


For more information on either taking your business online or improving your online presence, call us at Web Design Auckland on 0800 305 3664.    



Website Design Auckland - Video Marketing for Ecommerce Success

Website Design Auckland